Overview

What do you need for a successful web site?

understand the user

Know who your audience is and what they want: Understanding your audience’s needs is the first step to a successful web site. You’ll be better able to give them what they want when they need it.

navigation

Clear and concise navigation: If your users can’t find the information they’re looking for on your site, they’ll go somewhere else.

content

Engaging well-written content: Research has shown that web users tend to skim on-line material. Therefore, it’s imperative to make your content easy to read (and to skim). Only content that is engaging and well-tailored to your audience will be read word-by-word.

appropriate design

It’s all about branding: If you’re designing a site for stay-at-home parents, you don’t use graphics of tie-wearing business execs, do you? The graphic design of the site and the layout of the site should be geared for the experience level and expectations of your audience.

understand the web

A new medium requires a new understanding: Few people understand the web the way we do; we’ve been developing for the web since 1994—that’s before Microsoft publicly released Internet Explorer! We have the extensive, in-depth knowledge required to make your user’s experience everything it should be.